strategy

Spotify Steps Up Global Expansion Strategy

Spotify is expanding into six more countries: Iraq, Libya, Tajikistan, the Democratic Republic of the Congo, Venezuela, and the Republic of the Congo. This announcement means that Spotify is now available in 184 markets, and it comes as part of the company’s global expansion strategy.Continue Reading

Live Nation Announce New Head Of Urban Tour Marketing And Strategy

Jennifer Smith will be in charge of Live Nation’s urban tour marketing team. Jennifer’s new job will entail overseeing all marketing initiatives for Live Nations’ R&B and Hip Hop lineups on tour. Beyoncé, Jay-Z, Drake, The Weeknd, Travis Scott, Ms. Lauryn Hill, and others are among the artists with whomContinue Reading