With its music link capability, Linktree will integrate with Songlink/Odesli. The new feature will give musicians more chances to grow on streaming platforms and provide music lovers with additional options to discover new songs.
CEO of Linktree, Alex Zaccaria, said: “Before co-founding Linktree, my brother Anthony and I spent a lot of time helping artists grow their audiences and establish their digital presence, having come from three generations of family-run music businesses."
“Our acquisition of Songlink/Odesli and the launch of Music Links solves these challenges that so many in the music industry face by allowing them to seamlessly promote music and reach a global fanbase through an enhanced streaming experience."
“Linktree continues to evolve to meet the needs of all creators and help them connect with a diverse range of audiences.”